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Madame Alexander always infused a sense of excitement, wonderment and quality into her dolls, while never allowing her creations to emerge looking anything less than impeccable. Over the years, she initiated a series of "firsts" in the toy industry:
Madame's mission was founded on her belief that dolls should engage the imagination and contribute to a child's happiness and understanding of the world
- “Dolls are made to be played with and loved”, Madame Alexander
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